NETWORK MARKETING MONETIZER

A SALES PERSON VS. A MARKETER

If you are one of the 97 percent of network marketers, you must be struggling with lack of success, lack of quality leads, and your marketing resources are exhausted. One of the reasons why you struggle in your business is because the old-school marketers who recruited you to be their Downline taught you that Network Marketing is a sales business.And they taught you that in order to succeed in this business you have to be an aggressive sales person. This means that you have to use certain tactics to persuade or even push people to buy your product or service.

Your Upline probably also taught you that from their birth on all people are in the sales business. Kids "sell" their behavior to make parents buy a toy they want. Parents "sell" their promises to buy toys in exchange for their kids' good behavior, etc.

The reason why 97% of network marketers struggle in this business thinking it's a sales business is that most of them are bad sales people. I can frankly admit that I am a bad sales person because I hate selling and I hate persuading people against their own will. And this is what all my Uplines at all NM companies tried to teach me. I am teachable, but I hate to learn something I know people hate; and people hate being sold to. People love shopping. It took me years to realize that.

If you think network marketing is a sales business and you struggle, you probably are a bad sales person, too. If you think network marketing is a sales business and you are a bad sales person, because you struggle, you should not be in this business, because why be in a business you are bad at. If you are in this business while being a bad sales person, while you should not be in this business, you will never succeed. You will never succeed if you choose to struggle. You will never succeed if you do not stop thinking network marketing is a sales business.

Even though the name itself implies that, it took me years to realize that Network Marketing is a networking and marketing business. As soon as realized that I stopped doing what I had been doing, that is chasing people down. I do not struggle any more because I stopped selling my business opportunities to people who are not interested in it. I stopped selling it to everything that moves and breathes. I stopped chasing people down. I stopped "hunting" and decided to be "hunted".

Network Marketing is about solving people's problems. Only by solving people's problems you can really build long-term relationships with them and thus increase your income potential. People will buy from you even when you don't try to sell them stuff.

Network Marketing is about providing value vs. pitching people. What is value? Value is something that both you and your prospects or customers benefit from. Value brings forth win-win situations, while pitching facilitates win-lose situations and one-time relationships.

The three major goals of marketing are as follows: 

• To increase the number of customers;
• To increase the amount of the average order;
• To increase the frequency of orders.

You can't reach these goals by pitching people. Reaching these goals means to have a life-time success. So, let me ask you a rhetoric question: Which one is better - a one-time closed sale or life-time success? The answer is obvious. 

WASTING VS. MONETIZING

It is commonly thought that in order to promote products and/or services a business needs advertising money. And the more money is spent on advertising the more leads will be generated. And when no prospects come, they wish they had more money to spend on advertising to get at least a few. People seem to care more about the return ON their investment (ROI), but they forget about the return OF their investment.

If you spend a lot of money on advertising and it does not yield any profits, you simply waste it. You waste it, because you learned it from your Upline, because “everybody does business this way". You waste it, because you might not know that there are inexpensive, or even free, ways to advertise your business. You waste money, because you haven't had a chance to learn the new ways of advertising. You will have no success if you continue wasting money. You will have no success if you do not start applying new ways of marketing. I know that you may quit sooner than you think, because you will run out of advertising money with a heap of debt on your shoulders.

I know that advertising should not be ripping you off when you promote yourself. Instead of paying money for advertising I apply the knowledge of the successful marketers and make money while advertising. I apply free and inexpensive ways of advertising that yield more profit than the old-school methods of cold calling, "windshield advertising", in-home presentations and alike. I plan to stay in this business long-term because I know how not to run out of marketing money, and I will not quit because I now know the secret to success.

BEING A WANTER VS. BEING WANTED

From my own experience I know that most old-school Uplines teach their recruits that if they want to build their downline, they have to chase people down to make them buy their opportunity. And they start cornering prospects with their hunting tactics and push them to say "yes". The prospects say "yes" against their own will, and the "hunters" celebrate victory.

As a consequence, the "preys" that join the business quit in two weeks because they are being made recruit others the way they've been recruited, sell the way they've been sold to, and waste money on ineffective advertising.

Who's responsible for their disappointment, frustration and disbelief in network marketing? Whose fault is it that people fail in Network Marketing? The entire system of selling, pitching, and soliciting.

Network marketers are taught to bug people who don’t want then in their lives. It doesn't make any sence to expect people to want the unwanted. The intimidated prospects do not pick up the phone when they make a follow-up call. It's unreasonable to expect prospects to love you when you chase them. Would you love someone chasing you with a gun? Would you stop running to discuss business with a person running after you? I doubt it. It's useful for such network marketers to sometimes put themselves in their preys’ shoes and feel what they feel. By the way, such network marketers will a hundred percent reject your opportunity if you try to apply their tactics toward them. Read about it here.

I hate people-hunting, because I believe it is immoral. It is immoral to chase people down for the sake of your opportunity or product. Plus, it is counterproductive. It is stupid for goodness' sake, because you get the adverse result while expecting something positive. It is stupid, because the negative result is as predictable as the fact that the Sun rises in the East and sets in the West, but nevertheless you expect something positive.

I prefer being wanted than to want. I prefer building relationships rather than destroying them. I prefer to cause positive emotions than negative ones. And I do that without chasing people, without cold-calling them, without making them say "yes" against their own will. On the opposite, they ask if they can join my team, if I have time for them, if they are a good fit for my team. I know that you can do the same and reap the crops of success sooner than you think. You just need to know how.

SPEAKING VS. LISTENING

For what purpose do old-school network marketers schedule presentations? For what purpose do they stand and their prospects sit? They say something. They probably tell the audience their story, explain how great their company is, how it was founded right after the Revolutionary War and has no debt. They tell their prospects about the company's super-duper compensation plan and bonuses. They try to persuade their prospects that the latter really need what they are offering. They speak and the audience listens. They speak non-stop without allowing the attendees to ask them questions. They think that by offering the listeners their opportunity they show how much they care about them. And they may. But the fact is the listeners don’t think so. What's the practical use of their sales pitch? What practical solution do they bring to prospects with their sales pitch? None! Zilch! Nada!

Any person would ask a question: What's in it for me?

Before I offer anything to a prospect, I listen to him/her to find out what his/her needs and wants are. I do not throw my opportunity at them because I decide that they want or need it. When you come to your doctor he/she does not start speaking non-stop till you go home. He/she first wants to listen to you and (s)he wants you to tell him/her about your problem so he/she could provide a solution. In network marketing, we are problem solvers. You should become one to be successful.

SELLING VS. QUALIFYING

If you try to sell your opportunity to everyone who comes your way, your strategy is called “ABC” – Always Be Closing. Trying to sell to those who are not going to buy turns out to be a wase of time - yours and theirs. Hoping deep inside your heart that at least one prospect out of one hundred replies to your opportunity is a lottery, not a business. If you were taught to do your business this way, you will become nothing but frustrated, especially when what you were taught to do doesn’t work in 99% of cases. And it doesn’t work, because people do not like to be sold to. They like shopping.

Selling your opportunity to people the first time you see them, as I mentioned above, is counterproductive. Qualifying people yields better results. I will not waste my precious time sitting down with someone who’s not interested in what I do trying to persuade him/her that they really need what I offer. Why would you do that if the negative result is known in advance? I know my target market. I don’t offer my opportunity to every single person I meet. They will not appreciate it anyway. I provide value to my target market. Let them decide if they want it or not. Let it be their idea “to buy” my opportunity. So the process of qualifying yields a better-quality result than selling. I don’t care if people say no. If they say no, they mean it. It does not mean “may be next time”. "No" is "no" in every language on this planet. I am a linguist and I know what I am saying. So, you have to qualify, not to sell, and you will be dealing with the only people who said yes by opting into your opportunity all by themselves, withoug you selling it to them.

CLOSING SALES VS. OPENING DOORS TO NEW OPPORTUNITIES

If you think you are in the sales business while being in network marketing, your main goal is to close sales. You know all kinds of closing-a-sale scripts for all kinds of rejections. And you close, close, and close. Every time you close your prospects, you close the door to the next sale. And when it’s time to sell again, you go through the same obstacles for one purpose – to close. What a pain! Instead of making peace with your prospect you wage a war. You fight with them for their wallet. You think they will be open for your new sale after you defeat them the first time? Come on, get back to reality! Put yourself in their shoes and you'll see.

My goal is to open my prospects’ hearts and minds for a great, friendly relationship. My goal is to gain their trust. I don’t barge into their lives with the goal to close them. If I close them, they will close me forever. I want my prospects to become my friends. I provide value and they open themselves to receive more and more value. So I don’t wage wars with my prospects, I don’t fight for their wallet. They come to me on their own accord. Do you see the difference?

STRUGGLING THROUGH REJECTION VS. ENJOYING ATTRACTION

As I already mentioned above, agressive sales methods cause nothing but rejection, because it is a natural reaction to what you do and how you do it. Instead of teaching network marketers how to eliminate rejection, most mentors continue teaching how to overcome rejection.

In the former Soviet Union, one of the main slogans of the Communist Party was: “Create difficulties to overcome them like heroes”. What a stupid ideology! Most mentors teach their downline the same principle. Aren’t they communists by any chance? Does your Upline teach you this? Wow!

I got tired of it when they tried to teach me this Communist practice. I always dreamed that there’s no rejection and everyone says "yes". And I thought it was just a fairy tale. And I was wrong. It was time to wake up because my dream came true. This is today’s reality.

I do not waste my time on overcoming rejection. I do not waste my time learning all scripts for every objection. If people do not want to deal with me, that’s their problem. I will not chase them, I will not persuade them, and I will not close them. If they are not interested, they are wrong prospects for me. They should better continue doing what they’ve been doing. I don’t even bother bothering them. I enjoy dealing with people who initiate the first contact. I prefer dealing with people who pre-qualify themselves for what I have to offer. I attract them for one reason or another. They are attracted to me, because I do not force them to come to me; they pre-qualify themselves to become part of my team. The marketing system I use does it all for me. You can learn this system in no time and you'll enjoy the results it brings!

PROMOTING A COMPANY VS. PROMOTING YOU

Another flaw in the old-school sales system is that the teach you to promote your company. People join people, not companies, not their compensation plans, not their bonuses. And people join people for a reason. What was the reason you joined your Upline? Was it because he showed you the company’s compensation plan? Or the titles you will acquire on certain levels? I am sure that you joined your Upline because he/she gave you hope for a better future, hope for a better income. You joined your upline, because what he/she had promised was meant to solve your problem. Why promote your company? The company might never see your prospect, and your prospect might never go to the headquarters. No matter how great your company is people will never join you because of the company. They will join you if they see a leader in you who can guide them and show them step by step how to build their business toward success.

I do not promote the company I am with. I promote myself and my colleagues. I position myself as a leader who can show my prospects how to be successful if they join me. I provide solutions for their problems. People don’t join me for the sake of joining me. They join me because they believe that I provide value to them, and I can show them my HOW if they determined their WHY.

PERSUADING VS. EDUCATING

If you want to position yourself as a professional in our industry, you should stop persuading prospects. Have you ever noticed how rejection grows every time you try to persuade your prospects to act? The matter is that by persuading people you pull them out of their comfort zone. And they don’t want that.

Education and training are the best forms of marketing. People who provide knowledge are popular. They attract public. They make money by being experts. They don’t persuade anyone. They don’t chase anyone. Everyone wants to see them, to be in their circle, to pay them to receive another word of wisdom. As a network marketer you notoriously possess more knowledge of the industry. If you consider yourself a professional, never act like an amateur,because only amateurs persuade. Professionals, however, educate.

SELLING VS. GIVING

A network marketer's efforts to sell his opportunity to someone he sees for the first time resembles efforts to propose a girl to marry him on their first date.

I abide by the biblical principle: “It is more blessed to give than to receive” Acts 20:35. You will reap rich blessings when you give first. The more value you give, the more people think they owe you. And when you offer them something to buy, they will buy from you because they received more in the beginning for free. They will feel obligated to buy from you. With a free gift you prepare them for a long-term relationship without forcing them.

BEING DEPRESSED VS. BEING IMPRESSED

According to statistics, 97 percent of network marketers struggle and quit this business short after they start. And I do not see any reasons for them to be happy about the results of their "toil". Exhausting all their advertising resources, not closing enough sales to be self-sufficient, recruiting new distributors for months, they have more reasons to be depressed than impressed by their results. It should not be that way.

If you find yourself in a similar situation, why not do something to change it immediately? And there's one recipe for that: Stop selling and start marketing. If you start using the tools I use, your network marketing experience will never be as it is today. You can be even more successful than I, and there will be no reason for being depressed. You will be impressed by the results of your only desire to change things in your life. Can you afford to continue living the same way without seeing light at the end of the tunnel? No? But I am sure you will be able to afford the marketing system I use? You can’t afford NOT to test-drive it at least, just not to blame yourself the rest of your life if you don’t.

BEING HATED VS. BEING LOVED

Who do you think of when someone uses the word "salesman" or "sales person"? Aha! A car-dealership type of a sales person, right? Right. Pushy, impatient, dominating, aggressive, thinking more about his/her commission rather than addressing your needs, they became a classic example of bad sales practices. Such sales people are more hated than loved. Thanks to the grand-fathers’ sales system that contradicts common sense. They are hated because they are customer-hunters.

By starting applying attraction marketing methods you will get the opposite results, different from what rejection brings. One has to become attractive, become a problem solver in order to reap the rich harvest of downline and prospects. Attraction marketing allows desperate network marketers regain self-confidence, peace of mind, and life in abundance. You are your own best asset. Use your talents and skills to turn your struggles into victory. I know you can do it. And I am ready to help you as soon as you make that decision. Good luck!