What Is Attraction Marketing

The Idea of Attraction Marketing

 
The idea of attraction marketing might seem new to you, but in reality it is as old as the business itself. Just think about it for a moment: What attracts you to your favorite supermarket or a department store? Why do you go there over and over again? Is it because they send you their discount coupons every week? Or is it the quality of their merchandise? Whatever you think it might be, the main reason is… aha, you got it – your current need! When you NEED gas you stop at a gas-station. When hungry, you NEED food.

What is your need as a network marketer? What do you need to grow your business? Do you need the marketing supplies provided by your company? Do you need a website? Do you need an online store? Do you need…? You might say yes to all of the questions. However, if you have no people that NEED your products, all your marketing supplies and other good stuff is useless. All your marketing efforts will bring no results if there are no people interested in you. Since you need people to expand your business, you should know where your prospects are. But first of all you have to decide which marketing techniques to use once you’ve found them. You basically have two options: attraction marketing or harassment marketing.

Attraction vs. Harassment

Let’s talk about harassment marketing first. Harassment marketing techniques are wide-spread among network marketers. This is the type of marketing they are taught to use in order to be successful. Parts of this marketing strategy are: chasing prospects, persuading them to buy a product, making in-home presentations, going door to door, using direct mail marketing campaigns, cold calling, buying leads etc. All these efforts are directed to harassing prospects. Just imagine your supermarket’s manager going door to door, making in-home presentations of his store, making phone calls to potential customers when they eat dinner as a family. Non-sense, isn’t it? Why? Because these techniques will never yield any profitable results for the supermarket. The precious time will be lost, the prospects will be disappointed, and the manager will have to find ways to overcome the growing rejection. Does this look familiar? You’re absolutely right – most network marketers deal with the same problems, because they harass people. Can you expect from people who are harassed any other reaction but rejection? I doubt it.

Now, let’s take a look at the attraction marketing. Attraction is opposite of rejection. That means you have to do the opposite to get positive results. You don’t chase people, don’t persuade them to buy your product, don’t make in-home presentations etc. Instead, you start attracting people by building long-term relationships based on trust, believability, loyalty, and friendship if you want. YOU don’t tell people what THEY need. THEY tell you what THEY need. You get interested in them before they get interested in you. You listen, they talk. You are a solution provider, not a problem creator. You provide guidance to resolve their problems, to meet their needs. Only after trust between you and your prospects is established you can move on to the next stage of problem solving process.

Attraction Marketing Over the Internet

Attraction marketing has become easier when the Internet entered our lives. But even when it happened the majority of network marketers could not afford to have their own websites. The more technologies penetrate every aspect of our lives the easier and less expensive it is becoming to run a business. Currently, the Internet is being revolutionized by the so called Web 2.0 wave. It is the second wave of the Internet development that is more average-Joe friendly. Even the least Internet-savvy people today can build their own million-dollar empires on the Internet. Web 2.0 is probably the most powerful tool on the Internet that is available to network marketers today. It saves tons of money to the beginners, and it takes much less for the more experienced to make a massive marketing campaign on the Internet. It’s time to work smart, not hard.

What is Web 2.0?

Web 2.0, in short, can be described as social media marketing. Social media networking is carried out by means of electronic media, such as audio-, video-, and written content sharing. The great examples to that are weblogs (blogs) or web journals, video-sharing websites (like Youtube.com), eZines or electronic magazines, bookmarking services, etc. These are all easy-to-use tools for those who can type and operate a mouse.

Of course, there are crooks who promise you riches beyond your dreams and who claim that they will do everything for you – they will build your website, they will provide prospects lists, they will build an automated system for you, and your only job will be to go to Fiji and enjoy your everlasting vacation. I always question such claims. If you, guys, do it all for me, why do you need me? What’s my role in this automated system? Only the lazy are lazy enough not to think about it. Come on! Free cheese is only in the mouse-trap!

What’s In It for Me?

I found one of the greatest systems on the Internet that allows you to grow your business by constantly adding new prospects to your list. It is called the Renegade Marketing System. You can not only generate leads, but you can earn money while doing it. Did the harassment marketing system ever provide you with monetization tools? I doubt it.

The Renegade University is part of the system where they teach you click by click how to create your own marketing strategy and implement it in your primary business. You can “test-drive” the system to see if it’s what you want. You can upgrade to the professional level where more extensive training is provided in the plain language, step by step.

Before you decide to join the Renegade I encourage you to read “The 7 Great Lies of Network Marketing” free eBook by Ann Sieg, the founder of the Renegade Marketing System. If you find it worth your time, join the Renegade to further research the opportunity that is awaiting you. There is nothing to lose and all to gain!