If you look around, you will see at least two distinct categories of people – leaders and followers. There is nothing right or wrong with either of them. It’s just a simple truth that can help you understand what is it that attracts people in others? Leadership is one of the attractive attributes of a successful person.

     If you are a follower now, there is nothing bad about it. You just need to decide today whether you remain a follower all the rest of your life or you take some steps to start converting yourself into a leader that attracts people. Leadership is the key factor for success. Get started with reading books on leadership; implement what you read about and continue growing.

      Knowledge is always attractive. People who possess a big deal of knowledge are called experts. The more you know the more value you represent, the more authority you have, the more people are attracted to you. Ancient Romans would say: “Scientia potentia est” (Knowledge is power). It is especially true in the Information Age we live in. Your knowledge has incredible power to attract people. The “how-to” knowledge – the practical knowledge – has become extremely popular. Many people want to start their own home business – the “what” knowledge, but not all of them know how to do it successfully. The more practical knowledge you have the more attractive you are.

     Being truthful is as important as any other qualities above. Being in business means being truthful: to yourself, to your customers, to your partners, to the Government, etc. People can identify a lie very quickly. If you try to trick someone in order to have a one-time gain, you’ll be out of business very soon. But to gain success you have to be truthful, because only by being truthful you’ll be able to establish long-term relationships. No matter how smart you are and how much knowledge you have, your authority can be destroyed by one single lie or gimmick. And guess what? Bad news spread faster than good one. Your lies can harm your reputation faster than you built it. So be truthful when dealing with your prospects, because you will not get a second chance to make a first impression.

     They say that clothes count for first impressions only. But how many times will you have to make that first impression that is so crucial for future success? If you’re in business, treat it as such. If you neglect the way you look, how can you expect others to treat you with diligence? I’ve recently heard one of the wisest sayings ever: “You are not who you think you are. You are who people think you are.” What impression do you create in people's minds with your look? Do you attract them as a professional? Zig Ziglar advises sales newbies to get dressed professionally even when they work at home. We all know the greatest principal of interpersonal relationships – “Do to others what you want them to do to you” – that works like a boomerang. So, if you want to attract people, make yourself attractive. Give them what they want – your professional appearance – and reap the rich harvest of their loyalty and faithfulness.

      By nature, people tend to be attracted by leaders, authoritative people, and professionals. If you work in the medical field, you probably would not stick together with general contractors. You’ll surround yourself with people of the like circle not only to maintain your professional image, but to learn more from those who have more experience, more knowledge, more skills, and more wisdom than you. Network marketing is not an exception. You have to stick together with those who know marketing better than you, from whom you can learn invaluable lessons of how more effectively build your own business. If you associate with such people, your value in your prospects’ eyes grows like temperature on a summer day as well as your attraction.

      One of the greatest qualities of a professional is sharing his/her knowledge with others free of charge. When you are sick and go to your doctor, you don’t want a Tylenol prescription. You want your doctor’s knowledge. You trust him/her thanks his/her knowledge. A knowledgeable person is very attractive. But he who’s willing to share a piece of knowledge with others is much more attractive. Knowledge without sharing is dead knowledge. Attract people by teaching them what you know. If you do, your marketing experience will never be the same. Teaching marketing works better than direct mail. It works better than TV commercials. And it comes back to you with multiple dividends.

     I’ve seen people who flew up high from rags to riches, and as a result got rid of their “poor” friends. Their pride didn’t know any boundaries, yet they were lonely and unhappy. I’ve also seen rich people who are so humble that they don’t even dare to speak of their money so that not to make you feel uncomfortable. Humble people will never let their money rule over them, because they rule over their money; because money is not their goal, it is the tool to fund the process of reaching their dreams. Yes, they take pride in their achievements, yet they don’t exalt over you, they don’t humiliate you, they treat you equally respectful as they do other people. That’s why they are so attractive that any person can approach them with a question ‘how can I become a millionaire?’ without fear of being turned down.

      Have you ever met pushy sales people? What’s your impression of them? Do you think they show more interest in you personally than in your wallet? They work on the “show-me-the-money” principle. They don’t allow you any time to think to make a decision. They care about your money, but not about you.

      Have you ever met an insurance agent who sold you the wrong, more expensive, policy in order to receive higher commissions? There are tons of people like those who don’t have a clue what long-term relationships are, what the principles of attraction are. They know well how to close a sale, they know by heart their sales pitches, but they don’t care about knowing you, your true needs, and your true situation. They think you need what they think you need. But they don’t think you need what you think you need. Their interest is completely in the wrong place – your wallet.

      If you want to be attractive as a professional, you want to be interested in your prospects before you get interested in their money. Find out what their needs are. Shut up and listen to them. Listen to their story to better understand how you can help them. If they see your participation in their needs they will be attracted to you, and you will never find any better prospects than those whose trust you gained just by being patient and interested in helping them.

     If you know how to provide solutions for people’s problems, your value increases like you never thought possible. Technologies help increase effectiveness and results. I’m not talking about high-tech. I’m talking about simple things. Let me give you an example. What would be more effective – a typewriter or a computer with a word processing software? Or what is more effective – to tighten a nut using your fingers or a wrench? The answers are obvious. If people struggle solving their problems and you know a better way, share your knowledge with them, show them how YOU do it, and they will be attracted to you as to a magnet.