You vs. Company

When you build your networking business it is important to know the answer to a simple question: who do you attract your prospects to – yourself or the company you’re involved with? Why is knowing the answer so important. Because when you know who’s who in this business – that is, who does what – then you act respectfully. You are your company’s agent, but this is YOUR business. So, if it’s your business, who should you promote? Who do prospects deal with – you or your company? They are your prospects and they don’t care about your company. They care about the value you represent. They care about how they can benefit from what you offer. Your company is just like a theater stage where you and your prospects play the main role. It doesn’t matter how great your company is; it matters, however, how you act on behalf your company. You can be a lousy agent for a great company, or you can be an outstanding agent for a lousy company. You have to position yourself as a business owner, as your own business’ CEO, and expert.

Comments

[Barbara Silva]

Excellent, excellent point. And so important, especially for new marketers to realize. Many think because they are new, they can't promote themselves because they don't have enough knowledge to offer. Every day in this business, you learn something that is of value for someone else. This is a business that thrives and grows through sharing. Don't let fear of being new hold you back. Embrace it and share every little thing you learn on your journey. This is the way people will learn about YOU, and Vlad is absolutely right - YOU are the one your prospects want to know. Well done, Vlad!