The Five Powerful Triggers

       It’s easier to say than to do. But are there really any secrets of attraction? Yes, there are. When marketing your products or services you should give your prospects what they want or need, or lack, or demand. How do you know what it is? The answer to this question lies in the human psychology area. If you think about what you really sell, you come to the same conclusion as professional marketers do: we all sell emotions, no matter what our product or service is. What comes to your mind when vendors say: “Satisfaction guaranteed”? The word ‘satisfaction’ relates to emotions that we get as a result of purchasing a product or service. High Quality results in positive emotions, poor quality – in negative ones.

       Marketing psychologists identify at least 50 psychological pains or emotions. Let’s talk about 5 of them. They will help you design your marketing strategies more effectively. Use these triggers to activate your prospects’/customers’ emotions and reap huge sales results. The 5 emotions are as follows: 1) Desire for personal gain, or greed; 2) Love or affection; 3) Pleasure; 4) Pride; 5) Sense of duty or honor. Let’s take a look at each of them separately.

1. DESIRE FOR PERSONAL GAIN, OR GREED

       By pulling this emotional trigger you can effectively promote yourself as a professional who provides people with a new opportunity to make money or help them make more money with their existing business when you teach them attraction marketing principles. You can refer them to Renegade University and Magnetic Sponsoring so they could buy Ann Sieg’s “The Renegade Network Marketer” and Mike Dillard’s books. Guide them to the decision to join your own network marketing team.

       People with this emotion would also like to save money. Show them how to do it by referring them to “Building on the Budget” by Mike Dillard. It can be any money saving opportunity related to your business.

       You can also target people who are seeking money making and money saving opportunities for their retirement. A huge audience is baby-boomers.

2. LOVE OR AFFECTION

       Products and services that trigger this emotion are those that are designed to enhance interpersonal relationships or love life; they are also those that help people feel happier and more satisfied. If you are in the wellness industry, this emotion would be perfect for you to address. People want to look better, feel better, and want others to see it. So take advantage of this emotion.

3. PLEASURE

       Most people like luxury. Most people like unforgettable vacations and travels. Most people like comfort and convenience. Most people like fine food. Most people want to be healthy and preserve their youth as long as possible. If you are in the business that is able to satisfy these emotions, use them for monetization. Have you heard the saying: “Broke, but still driving a Jaguar”? It describes people who might live pay check to pay check, but their desire for pleasure is sometimes stronger than common sense. I know some broke people whose debt is as high as the Eiffel Tower, but they won’t buy a t-shirt for less than $50. It is a matter of prestige. They are afraid that people will not look at and talk about them if they wear anything less expensive. I’m sure you know such people. So if you can’t change their weaknesses, why not use them for a profit? Give them what they want and like.

4. PRIDE

       It can be combined with any of the above triggers. People take pride in themselves, their appearance, their home, their business, their career, you name it. If you position yourself as a leader, people will take pride in being part of your team. Teach them what you know about attraction marketing, and they will take pride in the fact that now they can be someone’s mentor or coach.

       If you sell products that impress people, use this fact as your marketing tool. Your customers probably take pride in the results they achieved with your product. Whatever a cause of pride is, use it for yours and your customer’s/prospect’s mutual benefit.

5. SENSE OF DUTY OR HONOR

       You can trigger this emotion by encouraging your prospect/customer to do the right thing. What is the right thing? The right thing is something that most sane and sober people consider the right thing. For instance: most people use major streamline personal care products that contain carcinogens, such as propylene glycol; let’s assume that your MLM company produces safer products that your prospects and their families can benefit from. What would be for you the right thing to do? To tell people about the harm they are exposed to when they use contaminated products, isn’t it? What would be for your customers the right thing to do? To switch to your, safer, products, right? So the just question you can ask them could be one like this: ‘Don’t your kids deserve to live in a toxin-free home?’ Who of parents would answer no to this question? Of course, your prospects/customers deserve a better life. So, give it to them!