MARKETING TOOLS

      Before this point we were talking about how to get prepared for a successful marketing campaign. Now it’s time to actually find the necessary tools that will enable us to start marketing our business, that is, ourselves. Since we are in the networking business, the most important asset of this business is people. People make up a network that is a key to success for any business. But it would absolutely just to ask where we get people for our network from and how we get them. As we know, the old methods of selling – chasing prospects down - are not very much effective. Attraction marketing is a reverse process: you don’t buy leads, don’t cold-call, don’t do in-home presentations, don’t persuade prospects to join you; people don’t like to be “sold” to, but they like shopping. They will join you only if it’s their idea. It’s that simple!

SQUEEZE/LANDING PAGE

      You have to create a meeting place on the Internet where passing by prospects could stop by and get acquainted with you. Moreover, they are the ones who initiate the first contact with you. They give you permission to talk to them, because they like the way you “look”, the way you “talk”, they way you treat them. That meeting place on the Internet is called a landing page (or a lead-capture page). It can also be your web site or a blog. The only purpose of the landing page is to obtain prospects’ information – their name and e-mail address. When they share this information with you that means they are pre-sold, or are ready and willing to receive more information from you about your opportunity. But the only condition you have to meet is you have to provide value. If you are cheap and do not provide any value to your prospects, they will walk away and find someone else. The easiest way to get your own landing page is to join Renegade University or Magnetic Sponsoring, or both. Or you can build your own landing page using your blog with a sign-up form provided by an email marketing service provider, such as Aweber, iContact, or Oprius. Oprius allows you, besides email marketing, to build a landing page as part of their service.

PERMISSION MARKETING

      Permission marketing starts with your landing page. The main purpose of the landing page, as I’ve mentioned above, is to obtain your prospect’s name and email address. When they submit this information on your landing page, they give you permission to contact them times and times again until when they decide to unsubscribe to stop receiving your emails.

      Permission marketing is opposite to the traditional form of marketing – distraction. Permission marketing is so much more powerful than distraction marketing that huge corporations tend to spend more and more money on obtaining qualified leads for their business. Once you realize the power of permission marketing, you’ll be able to make more money and attract more people into your downline.

VALUE VS. SPAM

      When your prospects have given you permission to contact them, it does not mean that you can contact them for any reason you want or send them any information you want. You may only send them information or offers related to the topic described on your landing page. If your landing page promises visitors to provide information on how to make money online, do not flood their mail boxes with unrelated information, such as sports news or political sensations if you do not want to be considered a spammer. Trust is the most valuable asset your prospects can give you. They will not forgive you if you don’t give them what you promised and give what you didn’t. Your information or offers must have some value for your prospects to become your customers. Now, how do you know what is value in your prospects’ eyes? In simple terms, value is something your prospects want to hear or buy from you. If they want you to teach them how to make money online, do it. If they want to lose weight, you don’t want to offer them communications products, because this is not what they are interested in. Let’s assume you have a product or service your prospects want, do not promote them by puffing. Do not exaggerate the true value of your product or service, or you will be labeled as a spammer. You prospects are not blind or stupid. Let them decide for themselves whether you product or service is what they really want or need. Do not load them with the features of your product and service. People buy benefits, not features. Mike Dillard in his “MLM Traffic Formula” clearly states that a customer who buys a drill buys it to be able to drill a whole (benefit). He/she doesn’t buy a drill because of its color, or battery capacity, or price (features). So, offer benefits first, features are secondary. Benefits are the true value of every product or service. What is your personal value? Or, how can your prospects benefit from dealing with you? Are you an expert in your field? Can you give your prospects what they expect from you? If you can positively answer these questions, then your success is just behind the corner.