It is not a secret that 95% of network marketers struggle in their business trying to make ends meet. They not only get nothing of what they're promised in the beginning – financial freedom and independence, dream vacations, dream homes, dream cars, the lifestyle of the rich – they end up in debt. All this happens because people miss the most important key element that I call “the missing link of network marketing”. In the following paragraphs, I address this issue and I hope this article will give you an answer to your question: “How can I succeed in network marketing?”
There are four major problems that we, network marketers, try to solve in order to be successful. And they are:
For one reason or the other, in “traditional” network marketing we are taught to do things that we believe are the tools of success, but in reality, they turn our lives into misery and financial hell. And then one and only question constantly hammers our mind, “Why isn’t this working for me?”
And we try to find a “solution” in motivational speeches, books on self-improvement, we try to super-size our “Why” (as though it’s not big enough), we attend our company’s conventions, and by looking at the super-stars of this business we try to understand, “What do they have that I don’t? What do they do that I don’t know?” And then we hear the same notorious answer that we are sick of: “You have to talk to more people”. “…more people… more people… more people…” it echoes in our head. Well, duh! But nobody tells us where to get more people from. Our lead list is exhausted. Some of our friends even avoid answering the phone when we call them. Our co-workers can’t stand the fact that we boil every conversation down to our business opportunity. The plain fact is that we do not know “more people” to talk to. The leads that we bought never seemed to be interested in what we have to offer. End of the world, right?
The simple fact is that we, humans, always overcomplicate things that are actually simple and easy. We use drilling equipment trying to find solutions to our problems while they lie on the surface. We chase down family and friends, co-workers and everything that has life and breath in it for the sake of at least one single sale. But we fail to admit that we neglect more effective tools and techniques in our marketing endeavor.
The problem with “talking to more people” is that you and I, as individuals, can only talk to so many people, and that is without a guarantee that they will ever join our downline. The conversion rate in network marketing is lower than in any business. You need to speak to hundreds and thousands of people before you come across someone interested in your business opportunity. In order to do that, you have to solve the problem of exposure shortage. You have to make yourself visible to thousands of people before they come to you. It is impossible for an average Jo like myself with the use of traditional network marketing tools. Can you, an average Jo, afford a hotel meeting? How about renting a stadium for a couple of hours and paying for a TV commercial to invite people to the stadium to listen to you? No? That’s what I meant.
So, where is the solution? It is in creating an automated lead generation system that will hit four birds with one stone. The system will easily solve the first problem, which is the lack of exposure. The next problem is rejection. The system that I mentioned above will sift and sort prospects and identify those who are able, ready, and willing “to buy” your network marketing opportunity.
You’d say, “It’s easier to say than to do”. I disagree. As for me, I’d prefer to shut up rather that try to persuade a prospect against his/her will that he/she needs what I offer. Which one is easier –to overcome rejection or to avoid it? The system that I am describing here allows my prospects not even think of rejecting my offer. Even if there are people who reject my offer, I do not know about them, because we do not even meet or talk. They are strangers I do not have time dealing with. I don’t care about them. They deserve as much of my attention as they think I deserve theirs. This approach allows me to deal only with interested prospects.
Thus, the lead generation system solves the second major problem of network marketing – rejection. With the system you can overcome rejection without creating any in the first place, because you will only be dealing with people who really want what you offer – that is your mlm business opportunity. You will not experience awe when approaching to the end of the lead list your Upline asked you to compose. You will not have to make that notorious list of 100 people you know, because the system will enable you to create a list of thousands prospects excited to hear from you.
In order to change the disastrous situation in your network marketing business, just leave your relatives and friends alone, because they are not your best prospects. With your own lead generation system you can reach out to thousands and thousands of prospects who pretty much pre-qualify themselves and are willing to cease your network marketing business opportunity. The system will enable you to turn complete strangers into quality downline prospects and can make you a recruiting super-star in your mlm company.
Robert Kiyosaki, a best selling author and investor, stated in one of his books that it doesn’t take money to make money. But why do so many network marketers end up in debt and disappointed in this business? Why does this business suck all the money like a vacuum cleaner out of their family budgets? Well, the problem is that most of us do not know how to make money before we sell our company’s product. Most of us don’t know any better ways of funding our marketing campaigns but by robbing our own family’s “bank” or charging a credit card.
In an average network marketing company you basically have at least two products to sell. The first one is any actual product of the company – a dietary supplement, a beauty item, a legal service, etc. – and the second one is your company’s network marketing business opportunity. Both of them need promotion, and it requires money. You never sell your opportunity as a front-end product, because it is too big to sell up front. Selling your opportunity as a front-end product resembles making a marriage proposal on the first date. Would you make a business decision without first thoroughly thinking about it? No! Because it’s too serious to take it lightly. Or do you buy the first house a realtor shows you? I doubt it. To start a business is not only a business decision; it is also a financial decision. What if you are not financially prepared to start a business? That is why first you have to think where to get the start-up capital from.
However, almost no MLM companies teach their distributors how to make money prior to selling their primary products and business opportunities. I believe that this is one of the most crucial elements of network marketing. In order to grow their business distributors should be able to earn money to fund their marketing campaigns without drowning in debt. You may also have other expenses, such as required auto-ship, purchase of sales materials, website maintenance fees, email account fees, you name it. You don’t want to fund those out of your own pocket, do you?
It would not be an exaggeration to say that the lead generation system is designed to solve this problem, too. When building your business online (and you should if you want to succeed in today’s Information Age) you build your email list. You make money by selling affiliate products to your list of prospects. The larger the list, the easier it is to finance your business.
Next, I’m going to address the last major problem of network marketing.
The lack of leads ceases to be a problem of network marketing with the lead generation system. As the name implies the system is designed to generate leads, tons of them. With the system it is your turn to reject those prospects who you think are not worthy of your time and efforts, even if they beg you to accept them. Let them try to overcome rejection!
Now, the legitimate question I can hear you ask is “What does this system look like and how do I build it?” I knew you would ask. Well, the automated lead generation system is Internet-based. It consists of marketing tools that comprise the marketing pipeline you guide your prospects through to the POS (Point of Sale). Rejection is prevented, coercion is banned, and a sale is an experience, not a transaction.
This article only gives you a general idea of what the system looks like, how it works and how it can revive and rejuvenate your network marketing business by bringing it to the level you always wanted to reach. One thing is true – anyone can learn, build, customize and implement this system based on their marketing and business goals to be reached at the moment. Click here if you want to learn more about this “missing link of network marketing” or how you can save yourself from failure by building your own network marketing lead generation system online.
But don’t get me wrong – it is not a system built for you by someone else. This is the system YOU build and YOU teach your team to build. You will only be shown how to create it and which tools to use, but the lion’s share of hard work still belongs to you. Remember, nobody has ever been able to become rich by being lazy.
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